Online Reputation Management in 3 Simple Steps

All business have to keep track of their online reputation. It takes only a few hours before a customer’s bad experience gets online, goes viral and has a negative impact. What is worse is when you do not know about this, and you cannot get to the top of the situation. Here are three simple steps you can do to manage your online reputation.

Build your online presence

The first step to a good online reputation is to build an online presence. This can be done with the use of a website, social media, business review sites and blog. Companies that operate completely offline can no longer neglect the power of the internet. As suggests, a good online presence is equally important to offline advertising. When starting out, the first step is to create a website and join a social media site. You can post updates, engage with users and respond to other pages by following them. You can also have customers post reviews of your business. Positive reviews are a great forward leap to a good online reputation.

Outsource to reputation management services

Luckily, there are lots of reputation management services available today. Making an online reputation is different from managing the reputation. Companies that offer SEO services should are increasingly adopting Reputation Management Online services. Medellin SEO is an example of a company that recently started offering Online Reputation Management services You can find lots of companies today that offer reputation management services.

Be proactive

It is always better to keep your brand positive than to try to handle the negative impact. Keep your brand’s reputation positive from the start and not leave it at the mercy of your competitors. Online reputation services start once you have an online presence. It offers you a chance to build that reputation and get that reputation going on for yours. A proactive reputation campaign can be seen as an image building campaign. It has its primary focus on Search Engine Optimization. Other forms of services can include press releases, blog posts, articles, and social networking to help with link building. A good reputation builds your company as a genuine brand that understands its responsibilities to clients.

Tackling Transportation Challenges in Williamson County

Ways in which technology is transforming the face of transportation in the Austin region and across the world took center stage at the Williamson County Growth Summit. The 19th Austin Business Journal’s annual event was held at Sheraton Georgetown Texas Hotel & Conference Center. The panel discussion was composed of Central Texas Regional Mobility Authority Executive Director, Mike Heiligenstein, Uber Technologies Inc. Texas External Affairs Director Leandre Johns and RideScout LLC founder Joseph Kopser. Also in attendance was Jared Ficklin, a transportation products designer with ArgoDesign who has suggested an aerial gondola system for Central Austin.


Speaking at the event, ArgoDesign’s Jared Ficklin emphasized that buildings and land use codes need to remain flexible to cater for future transportation needs. Ficklin pointed out that with the emergence of autonomous vehicles, there will be a need for parking garages of the future.


Uber’s Leandre Johns noted that commuters in the Austin region needed a first- and last-mile solution to complement the available public transport. Ridesharing companies like Uber were bridging this gap by offering commuter services to get passengers on and off public transit. Johns added that these businesses could work together to create subsidies which will help the rider and the transit agency.


While noting that new technologies like driverless vehicles and ride sharing apps could dramatically change transportation infrastructure, Heiligenstein emphasized that the Austin area needs to invest more in growing its transportation capacity through the introduction of smarter roads. He commended Williamson for its great work in structuring its infrastructure and called for an expansion of the available capabilities to cater for more people. Heiligenstein called for the remaining corridors to be made smarter, more efficient and technically advanced.


The Central Texas Regional Mobility Authority (CTRMA) is a government authority created in 2002. The Authority works independently to design a modern, regional transportation network in Williamson and Travis counties. The Mobility Authority is managed by a board of directors composed of seven members. The chairman is appointed by the Governor while the Williamson and Travis counties Commissioners Courts appoints three members each to the board.



Mike Heiligenstein is an expert in transportation issues; his other board services include International Bridge, Tunnel and Turnpike Association where he serves as the president. Before being appointed to the Mobility Authority, Mike Heiligenstein served as a public officer in Williamson County for over two decades.

Learn more: